Road crashes have been ranked ninth cause of deaths in the world. Majority of these deaths occur in developing countries. In Kenya over 3000 deaths are reported annually. Proclaiming 2011-2020 as the United Nations Decade of Action for Road Safety was a bold and courageous move by the United Nations General Assembly. It has set safety initiatives in motion across the globe. Though progress is uneven across countries, progress is being made. The private sector can help achieve the goals of the United Nations Decade of Action for Road Safety in collaboration with government, multilateral organizations, and civil society. In the following section we detail three ways business can help by subscribing membership to the Road Safety Clubs Membership.
To form road safety clubs by creating awareness and training of all road users to reduce fatalities associated with road accidents.
BENEFITS TO INDIVIDUALS
1. Entitled to a club membership certificate
1. Invitations to attend our corporate activations (breakfast, dinner and cocktails meetings) forum to network that will provide an unparalleled opportunity to increase visibility and grow your networks.
2. Opportunity to also participate in our special events i.e. road safety campaigns
3. CSR activation –corporate ,social responsibility